Revenue Alignment Podcast (R.A.P.)
ICAD Marketing
This is the Revenue Alignment Podcast where we educate Marketers on how to demonstrate and communicate their value at a C-suite level to secure bigger budgets and more creative freedom. This means helping Marketers learn how to be more business and revenue minded, and align with other non-marketing functions to deliver revenue for the company, and not just focusing on marketing metrics.
Catégories: Business
Écoutez le dernier épisode:
💥 New Podcast Alert 💥
The season finale of Revenue Alignment Podcast promises to be legendary!
On this episode we have Christopher Lochhead 🏴☠️ and it is one of the best and most valuable conversations we've had on the podcast to date
If you've ever wanted to know what it takes to...
✅ Be a radically different Marketer that stands out and gets the respect of your peers
✅ Create a path to be seen as a rock star by leadership within your organization
✅ Make the type of impact as a Marketing leader that goes beyond proving your value, but creating overwhelming demand for your value
Then you should definitely check out this episode
This isn't a quick listen but a kick back, kick your feet up and listen (in other words it's long but full of gold 😉)
Available on all major podcast platforms
#marketing #categorydesign #demandgeneration #revenuealignment
Épisodes précédents
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24 - Becoming a Category Design to Show Marketing's Value | Christopher LochheadFri, 04 Nov 2022
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23 - Making the Business Case for Marketing Budget During a Recession (Abby Obomighie)Thu, 13 Oct 2022
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22 - Changing Marketing’s Perceived Value Within a Sales-Led Organization (Laura Erdem)Thu, 22 Sep 2022
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21 - Aligning With Sales to Deliver Value C-Suites Care About (Donald C. Kelly)Thu, 01 Sep 2022
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20 - Building Your Internal Thought Leadership to Get C-Suite Buy-In (Ashley Faus)Thu, 11 Aug 2022
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19 - How Revenue Alignment Helps Marketing and Sales Get What They WantThu, 04 Aug 2022
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18 - Understanding and Executing Marketing Fundamentals to Deliver Business Value and Get Buy-InTue, 26 Jul 2022
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17 - Striking the Balance Between Marketing Leeway and C-Suite Buy-InTue, 19 Jul 2022
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16 - Pulling the Right Levers to Drive Revenue Growth and Prove Marketing's Value (Sam Kuehnle)Wed, 18 May 2022
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15 - Focusing on the Main Things to Show Marketing's Value to Your CEO (Andrew Smith)Wed, 06 Apr 2022
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14 - Shifting from a Marketing to a Business Mindset to Elevate Your Marketing Game (MJ Peters)Wed, 09 Mar 2022
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13 - Breaking Down Attribution to Show Marketing's Contribution to Revenue (Steffen Hedebrandt)Tue, 22 Feb 2022
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12 - Getting CEO Buy-In for Your Marketing Campaigns by Being Customer and Data Focused (Zachary Harding) Part 2Tue, 08 Feb 2022
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11 - Getting CEO Buy-In for Your Marketing Campaigns by Being Customer and Data Focused (Zachary Harding) Part 1Tue, 01 Feb 2022
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10 - Aligning With Your CEO to Prove Marketing's Value in the Short and Long Term (Megan Bowen)Tue, 18 Jan 2022
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9 - Dear Marketers: For 2022 Get Out of the Marketing BubbleThu, 06 Jan 2022
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8 - All Content is Not Created Equal and Your Content Strategy Shouldn’t Be EitherMon, 27 Dec 2021
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7 - Developing a Data Mindset & Business Acumen to Communicate at a C-Suite Level (Cassidy Shield)Tue, 21 Dec 2021
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6 - Proving Marketing's Impact to Your CFO to Secure Bigger Budgets (Terrell Turner)Mon, 06 Dec 2021
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5 - How Marketers Can Better Align With Sales to Drive the Entire FunnelMon, 29 Nov 2021
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4 - How Marketers Can Prove Their Value by Becoming Revenue Responsible (Andrei Zinkevich)Tue, 23 Nov 2021
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3 - Marketers: Focus on Business Outcomes NOT Marketing Metrics to Prove Your ValueTue, 16 Nov 2021
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2 - How Marketing Can Better Align With Sales Throughout the Buying Process (Thibaut Souyris)Mon, 08 Nov 2021
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1 - Intro to the Revenue Alignment PodcastTue, 02 Nov 2021
